Where is My Business?

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WHERE IS MY BUSINESS?
Insights Into Finding New Revenue Sources And 10 Ideas

By Ann Guyer, President/CEO
PCS List & Information Technologies

IS THIS YOU?

In talking with business owners all over the country, the story seems to be the same. Income is down. Hiring is at a standstill. Purchases are tabled.

Nevertheless phones are still ringing! Companies are looking for RFP’s for new strategies. It seems there is some rumbling, but a fear of making the move.

WHAT ARE THEY LOOKING FOR?

Well, cost is certainly an issue. Outlays of cash are conservative.

At the same time quality is imperative.

But companies are also looking for new ideas and want to reach out to audiences that may not have been responsive in the past. Why? Because what used to work isn’t working the same way anymore.

Marketers are also looking for something special, custom to their offering. Maybe something that isn’t available to their competitors.

And similarly they are open to creating something unique for their particular clients or to attract new buyers, even willing to test new ideas for little profit if they think it will replicate for the future.

HOW CAN WE HELP?

At PCS, we have been able to scour for new list sources and develop multi-dimensional approaches to reaching new audiences- very economically. With more time available to interact with an open-minded prospect, custom targeting is a very exciting option.

For you, we can gather information that will help you understand the depth of related markets- availability, size and competition. This information can provide the valuable data you need for new product development or acquisition.

WORDS OF ASSURANCE

Keeping your message and brand alive in front of the public is essential. It shows that you are at the forefront of the competition and ready, willing and able to respond to changes in business. You will be the first to get the call.

No matter how long this downturn, we are the most enterprising country in the world. Companies and ideas will flourish. It is a great time to test.

Because the same old thing is not working, we are seeing new direct mailers. Where else can you go to find business but to seek out names of people or companies that can use your product?

With EMAIL you can get an immediate response. However EMAIL is transient and often scarce. With job changings it can be more difficult to deliver. But don’t let that deter you. By pairing email with postal you will increase your response. You can get good deals by ordering both postal and EMAIL when it is available.

Remember that “Sometimes you have to cast a wide net to catch a small fish!”

Virtually everyone is identified and reachable by direct mail or email. The economy has shaken up the audience, certainly, but many people are more eager than ever to be reached by a recruiter or given an opportunity to explore innovative ideas and economical services.

HERE ARE 10 GREAT IDEAS FROM PCS...

Stay visible. Let your clients and market know you are at their service!
Do something new. Test new approaches to reach prospects. Trade shows. Chambers of Commerce. Space ads. Network with other businesses.
Create a newsletter. Let your customers and prospects share in your knowledge.
Make phone calls with contacts. Don’t email. You’ll get a chance to find out what else is going on.
Get active. Join an association or political group. Politicians will know who is getting contracts and are great resources for recommendation. Furthermore, one hand washes the other and politicians and non-profits promote the inner circle.
Survey your audience. Find out what they want, need or are budgeted for by offering a gift for filling out a survey. There are online survey venues you can use for free or design and mail. (Don’t underestimate the power of a piece of paper that can be touched, reread and will remind.)
Offer rewards for referrals.
Be tenacious and patient.
Be customized. Think outside the box. Don’t say NO.
Listen. Learn. Keep your ear to the ground.

PCS List & Information Technologies is a full service 30 year old compiler,
broker and manager of quality marketing lists and customized targeting solutions.

www.pcslist.com

Call TOLL FREE 1-800-532-LIST(5478)

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