|
|
| SELECTIONS: |
6 MONTH
|
|
12 MONTH
|
|
FILE#: |
1602
|
| Avid Readers |
2,571,780
|
|
24,689,090
|
|
BASE PRICE: |
$75.00/M
|
| |
|
|
|
|
MINIMUM: |
$350.00/F
|
| Bookbuyers |
1,129,440
|
|
10,842,625
|
|
REUSE: |
Please Call
|
| |
|
|
|
|
UPDATED: |
Monthly
|
| Contact Lens Wearers ($100/M) |
|
|
|
|
SOURCE: LIFESTYLE
QUESTIONNAIRE SURVEY RESPONDENTS
|
| Disposable Contacts |
47,380
|
|
454,850
|
|
|
| Hard Contacts |
18,360
|
|
176,260
|
|
ADDITIONAL SELECTS & PRICING: |
| Soft Contacts |
77,020
|
|
739,395
|
|
GENDER |
$10.00/M
|
| |
|
|
|
|
MARITAL STATUS |
$10.00/M
|
| Reading Interest |
|
|
|
|
GEOGRAPHY |
$10.00/M
|
| Best Sellers |
467,840
|
|
4,491,265
|
|
6 MONTH HOTLINE |
$20.00/M
|
| Children's |
269,510
|
|
2,587,300
|
|
12 MONTH HOTLINE |
$15.00/M
|
| History |
251,460
|
|
2,414,020
|
|
TELEPHONE NUMBERS |
$25.00/M
|
| Mystery |
365,970
|
|
3,513,315
|
|
OMITS |
$10.00/M
|
| Non-Fiction |
352,840
|
|
3,387,265
|
|
|
|
| Romance |
324,120
|
|
3,111,555
|
|
ADDRESSING: |
| Science Fiction |
230,460
|
|
2,212,420
|
|
4-UP PRESSURE SENSITIVE |
$10.00/M
|
| |
|
|
|
|
KEYCODE |
$10.00/M
|
| |
|
|
|
|
DISKETTE |
$50.00/F
|
| |
|
|
|
|
CD |
$50.00/F
|
| |
|
|
|
|
EMAIL / INTERNET DELIVERY |
$50.00/F
|
| |
|
|
|
|
SHIPPING & HANDLING FEE |
$5.00/F
|
| |
|
|
|
|
|
|
| |
|
|
