Since When Did Recruiting And Marketing Join Forces?

At some point in recent history, HR must have said to Marketing something like “Can you help us get better candidates for our open positions?

As medical positions and scientific disciplines have become so specialized, it is a challenge to find one of perhaps 1000 professionals in the entire world to fill a key position in a hospital, clinic, research facility or university. Classic job search venues such as local and regional newspapers and job boards are too expensive and no longer productive in finding specialists in health disciplines.

Direct mail (including email) has traditionally been successful for selling goods and services, finding subscribers, donors and members, and driving traffic to events or filling classroom seats. Over the past several years recruiters have used this data with great results for filling specific job titles.

As information gathering has become simplified and analysis sophisticated, we have amassed a huge number of resources for reaching out to niche specialists, who in the past had to find you.

By using available lists and databases that identify professional purchasing, subscribing habits, memberships, accreditations, attendance at professional events & geographic location we are able to determine very well, likeliness of response, areas of expertise and interest.

Solicitations for open positions may be done by direct mail discreetly to home address or openly to business or university. Email addresses are becoming progressively more available (and economical) than ever but can still be too limited.

Discuss your options and expectations with a professional list company. List companies have research options to let you know how large (or scarce) your target is and should be able to advise the best way to reach those to meet your recruitment objectives of coverage, discretion and efficiency.