PCS Technology Services can handle all of your data needs, small and large. Let
PCS handle your promotion from beginning to end, and you can be assured that
you will have only the best data. Our merge purge services will save you money
and increase the accuracy of your mailing results’ analysis.
Merge/Purge is the combining of multiple lists and removing duplicate names or
retaining the names that are common. You may save postage and printing costs
by finding and eliminating on one or multiple lists.
Even the smallest mailers can benefit from doing a merge purge on almost every
promotion. The benefits are: avoiding mailing existing customers; saving on printing
and postage by eliminating duplicates, suppressing prison zip codes to avoid
fraudulent responses, improving delivery by correcting and standardizing addresses,
and avoiding mailing to individuals on “Do Not Mail” lists. Those
names identified as “multi-buyers” (duplicates) may be mailed more
than once. In addition, a merge purge report can provide valuable marketing insights
into which lists to mail in the future.
Try testing those names that are on multiple lists. They could be your best prospects!
