How do I get my e-mail message delivered to my customers and prospects?

When you rent e-mail addresses from PCS Mailing List Company the price includes the delivery of your e-mail message.  We will take care of the all the details and the e-mail deployment.

Our service includes the following:

• Test the email campaign to verify that the correct data file has been provided, check the functionality of links in the message, and ensure that the opt-out function is working, and get your approval before launching.
• Send e-mails
• Monitor replies. Track all bounces, opt-outs, unique click-throughs, link specific click-throughs and opened HTML messages. *

You provide the message as HTML and text files. 

What is an "HTML version"?
That's a message prepared using the same programming language that is used to create pages on the web. HTML messages can be loaded with graphics, illustrations, and photos. In all cases this must include opt out link and your company’s physical address (or mailers).

What is a “plain text version”?
This is a text message alternative to HTML. Text is displayed for recipients who cannot receive HTML format emails. In all case this must include opt out link and your company’s physical address (or mailers). Text versions help reduce spam.

How much time should I allow to put together an e-mail launch?
The launch itself can be put together in 48-72 hours. The creative and the list need to be prepared before hand and the email must be approved. This will determine how quickly you can deliver an e-mail message.

A Test list is a list of emails that you want to receive the e-mail as a test.

A seed list is a list of emails that you want to include to receive the blast. You can include up to three seed names. Seeds are often included as recipients of the preliminary test and final blast.

"Subject" line functions the same way that teaser copy does on a mailing envelope -- it should entice the reader to open your message. It should not be misleading or vague, and it should not be very lengthy.

"From" line is almost as important as the subject line, because it can establish immediate acceptance and recognition. Normally, the "From" line looks something like this:   “PCS Mailing List Company” [PCSLIST @pcslist.com]
The verbiage within quotation marks can be anything the client wants — it can be the company name, a slogan, a product, an offer, a teaser headline, etc. The more familiar — or intriguing — it is, the more it helps to get the e-mail opened. Do your best not to include Spam trigger words in your email (i.e. Free, 50% off etc.)

What do you mean by "personalization"? Any information that is unique to a specific recipient and that will be used in the Subject line or the message is considered to be personalization. The most common is a salutation ("Dear JOHN").

You will be provided with a tracking report for your blast. The report details the disposition of every email sent — undeliverable, bounced, opened.

What information will I see? *

• Sent – Total number of emails broadcasted for attempted delivery to a recipient.
• Bounced – The transmission was attempted, but the e-mail could not be delivered to the destination address. There are numerous reasons for bounces, the most common are (a) the e-mail address is incorrect, (b) the recipient's server was down, or (c) the recipient's mailbox was full.
• Net Sent – This Subtracts Bounces from Total Sent to give the net amount of emails that were delivered.
• Opens – This is a count of HTML messages that were opened. There is a graphic in HTML formats that automatically tells the server that the message was opened. Plain text messages are not included in this count, since text messages do not support graphics. A text message can only be counted after the recipient has actually clicked on something within the message.
• Click-through – A click-through represents a recipient clicking on a link within your message. The summary reports both unique and total click-throughs. Unique clicks-throughs take into account that the same person may have opened the message more than once.
  
  * Does not apply to all lists.

What about opt outs you must include opt out verbiage to your message and manage all opt outs.

Suppression files are files of e-mail address that have opted out of previous offers from your company or mailer. These names will be deleted (de-duped) from any future e-mail sent out by you or your mailer. Must be provided for each blast.

Download the Email Campaign Checklist...