|
|
| SELECTIONS: |
6 MONTH
|
|
12 MONTH
|
|
FILE#: |
1602
|
| Apparel |
1,368,090
|
|
13,133,665
|
|
BASE PRICE: |
$75.00/M
|
| Jewelry |
168,000
|
|
1,612,800
|
|
MINIMUM: |
$350.00/F
|
| Men's |
207,010
|
|
1,987,300
|
|
REUSE: |
Please Call
|
| Women's |
430,540
|
|
4,133,185
|
|
UPDATED: |
Monthly
|
| Athletic Equipment |
77,560
|
|
744,580
|
|
SOURCE: LIFESTYLE
QUESTIONNAIRE SURVEY RESPONDENTS
|
| Automotive |
68,270
|
|
655,395
|
|
|
| Business Services |
|
|
|
|
ADDITIONAL SELECTS & PRICING: |
| Financial |
71,600
|
|
687,360
|
|
GENDER |
$10.00/M
|
| Insurance |
84,160
|
|
807,940
|
|
MARITAL STATUS |
$10.00/M
|
| Children's |
265,190
|
|
2,545,825
|
|
GEOGRAPHY |
$10.00/M
|
| Computer |
128,470
|
|
1,233,315
|
|
6 MONTH HOTLINE |
$20.00/M
|
| Cookbook |
218,000
|
|
2,092,800
|
|
12 MONTH HOTLINE |
$15.00/M
|
| Cosmetics |
171,390
|
|
1,645,345
|
|
TELEPHONE NUMBERS |
$25.00/M
|
| Craft/Hobbies |
301,330
|
|
2,892,770
|
|
OMITS |
$10.00/M
|
| Entertainment |
|
|
|
|
|
|
| Books / Magazines |
896,150
|
|
8,603,040
|
|
ADDRESSING: |
| Books on CD |
101,220
|
|
971,715
|
|
4-UP PRESSURE SENSITIVE |
$10.00/M
|
| Movies / Videos |
209,750
|
|
2,013,600
|
|
KEYCODE |
$10.00/M
|
| Music |
461,170
|
|
4,427,235
|
|
DISKETTE |
$50.00/F
|
| Food / Sundries |
89,000
|
|
854,400
|
|
CD |
$50.00/F
|
| Vitamins |
148,050
|
|
1,421,280
|
|
EMAIL / INTERNET DELIVERY |
$50.00/F
|
| Gardening |
220,710
|
|
2,118,820
|
|
SHIPPING & HANDLING FEE |
$5.00/F
|
| Gifts |
472,330
|
|
14,134,370
|
|
|
|
| Housewares / Furniture |
205,200
|
|
1,969,920
|
|
|
|
| Major Credit Card Holders |
1,854,340
|
|
17,801,686
|
|
|
|
| Major Retail |
53,400
|
|
512,640
|
|
|
|
| Multi-Buyers |
2,180,750
|
|
20,935,200
|
|
|
|
| Office Supplies |
|
|
|
|
|
|
| Checks |
307,520
|
|
2,952,195
|
|
|
|
| Stationary / Cards |
183,760
|
|
1,764,100
|
|
|
|
| |
|
|
|
|
|
|
|
|
