|
|
| SELECTIONS: |
6 MONTH
|
|
12 MONTH
|
|
FILE#: |
1602
|
| |
|
|
|
|
BASE PRICE: |
$75.00/M
|
| FUTURE OCCURRENCE |
|
|
|
|
MINIMUM: |
$350.00/F
|
| Home Equity |
650
|
|
6,240
|
|
REUSE: |
Please Call
|
| Home Loan |
46,940
|
|
450,625
|
|
UPDATED: |
Monthly
|
| Major Home Improvement |
15,500
|
|
148,800
|
|
SOURCE: LIFESTYLE
QUESTIONNAIRE SURVEY RESPONDENTS
|
| Moving |
101,020
|
|
969,795
|
|
|
| New Mortgage |
40,180
|
|
385,730
|
|
ADDITIONAL SELECTS & PRICING: |
| New Vehicle Lease |
24,860
|
|
238,660
|
|
GENDER |
$10.00/M
|
| New Vehicle Purchase |
143,380
|
|
1,376,450
|
|
MARITAL STATUS |
$10.00/M
|
| Refinancing |
26,720
|
|
256,515
|
|
GEOGRAPHY |
$10.00/M
|
| Retiring |
27,720
|
|
259,580
|
|
6 MONTH HOTLINE |
$20.00/M
|
| Starting a Business |
45,370
|
|
435,550
|
|
12 MONTH HOTLINE |
$15.00/M
|
| |
|
|
|
|
TELEPHONE NUMBERS |
$25.00/M
|
| RECENT OCCURRENCE |
|
|
|
|
OMITS |
$10.00/M
|
| Home Equity |
610
|
|
5,860
|
|
|
|
| Home Loan |
22,940
|
|
220,225
|
|
ADDRESSING: |
| Major Home Improvement |
78,090
|
|
749,665
|
|
4-UP PRESSURE SENSITIVE |
$10.00/M
|
| Moving |
77,300
|
|
742,080
|
|
KEYCODE |
$10.00/M
|
| New Mortgage |
26,720
|
|
256,515
|
|
DISKETTE |
$50.00/F
|
| New Parents (0-3 months) |
366,000
|
|
4,392,000
|
|
CD |
$50.00/F
|
| New Vehicle Lease |
22,230
|
|
213,410
|
|
EMAIL / INTERNET DELIVERY |
$50.00/F
|
| New Vehicle Purchase |
110,480
|
|
1,060,610
|
|
SHIPPING & HANDLING FEE |
$5.00/F
|
| Refinancing |
17,760
|
|
170,500
|
|
|
|
| |
|
|
|
|
|
|
|
|
