|
|
| SELECTIONS: |
6 MONTH
|
|
12 MONTH
|
|
FILE#: |
1602
|
| Beeper/Pager Owners |
213,260
|
|
2,047,300
|
|
BASE PRICE: |
$75.00/M
|
| Cellular/Mobile Phone Owners |
367,070
|
|
3,523,875
|
|
MINIMUM: |
$350.00/F
|
| Compact Disc Owners |
630,940
|
|
6,057,025
|
|
REUSE: |
Please Call
|
| Computer/PC Owners |
1,214,020
|
|
11,654,595
|
|
UPDATED: |
Monthly
|
| PC |
283,970
|
|
2,724,385
|
|
SOURCE: LIFESTYLE
QUESTIONNAIRE SURVEY RESPONDENTS
|
| Macintosh/Apple |
64,680
|
|
620,930
|
|
|
| Internet |
76,580
|
|
735,170
|
|
ADDITIONAL SELECTS & PRICING: |
| America Online |
362,550
|
|
3,480,480
|
|
GENDER |
$10.00/M
|
| Windows |
387,120
|
|
3,716,355
|
|
MARITAL STATUS |
$10.00/M
|
| Grandparents |
409,310
|
|
3,929,380
|
|
GEOGRAPHY |
$10.00/M
|
| Marital Status |
|
|
|
|
6 MONTH HOTLINE |
$20.00/M
|
| Divorced/Seperated |
97,530
|
|
936,290
|
|
12 MONTH HOTLINE |
$15.00/M
|
| Married |
1,687,840
|
|
16,203,265
|
|
TELEPHONE NUMBERS |
$25.00/M
|
| Single |
626,690
|
|
6,016,225
|
|
OMITS |
$10.00/M
|
| Widowed |
54,860
|
|
526,660
|
|
|
|
| Renters |
463,910
|
|
4,453,540
|
|
ADDRESSING: |
| Telephone Users ($100/M) |
|
|
|
|
4-UP PRESSURE SENSITIVE |
$10.00/M
|
| AT&T |
580,630
|
|
5,574,050
|
|
KEYCODE |
$10.00/M
|
| Calling Card |
277,840
|
|
2,667,265
|
|
DISKETTE |
$50.00/F
|
| MCI |
26,240
|
|
251,905
|
|
CD |
$50.00/F
|
| Sprint |
52,980
|
|
508,610
|
|
EMAIL / INTERNET DELIVERY |
$50.00/F
|
| |
|
|
|
|
SHIPPING & HANDLING FEE |
$5.00/F
|
| |
|
|
|
|
|
|
|
|
