|
|
| SELECTIONS: |
6 MONTH
|
|
12 MONTH
|
|
FILE#: |
1602
|
| American Express |
146,370
|
|
1,405,155
|
|
BASE PRICE: |
$75.00/M
|
| American Express Gold |
31,040
|
|
297,985
|
|
MINIMUM: |
$350.00/F
|
| AT&T Universal |
16,410
|
|
157,540
|
|
REUSE: |
Please Call
|
| Department Store/Gas |
444,010
|
|
4,262,500
|
|
UPDATED: |
Monthly
|
| Diners Club/Carte Blanche |
16,940
|
|
162,625
|
|
SOURCE: LIFESTYLE
QUESTIONNAIRE SURVEY RESPONDENTS
|
| Discover |
269,810
|
|
2,590,180
|
|
|
| Mail Order Buyers |
|
|
|
|
ADDITIONAL SELECTS & PRICING: |
| Apparel |
1,368,090
|
|
13,133,665
|
|
GENDER |
$10.00/M
|
| Gifts |
1,472,330
|
|
14,134,370
|
|
MARITAL STATUS |
$10.00/M
|
| Major Retail |
53,400
|
|
512,640
|
|
GEOGRAPHY |
$10.00/M
|
| Multi-Buyers |
2,180,750
|
|
20,935,200
|
|
6 MONTH HOTLINE |
$20.00/M
|
| Master/Visa Gold |
309,070
|
|
2,967,072
|
|
12 MONTH HOTLINE |
$15.00/M
|
| Master/Visa Regular |
620,690
|
|
5,958,625
|
|
TELEPHONE NUMBERS |
$25.00/M
|
| None |
182,280
|
|
1,749,890
|
|
OMITS |
$10.00/M
|
| Presence of Credit Card |
953,960
|
|
9,158,020
|
|
|
|
| Retail Store |
353,780
|
|
3,396,290
|
|
ADDRESSING: |
| Travelers |
1,763,970
|
|
16,934,115
|
|
4-UP PRESSURE SENSITIVE |
$10.00/M
|
| |
|
|
|
|
KEYCODE |
$10.00/M
|
| |
|
DISKETTE |
$50.00/F
|
| |
|
CD |
$50.00/F
|
| |
|
EMAIL / INTERNET DELIVERY |
$50.00/F
|
| |
|
SHIPPING & HANDLING FEE |
$5.00/F
|
| |
|
|
