|
|
| SELECTIONS: |
6 MONTH
|
|
12 MONTH
|
|
FILE#: |
1602
|
| Computer/PC Owners |
1,214,020
|
|
11,654,595
|
|
BASE PRICE: |
$75.00/M
|
| IBM |
196,950
|
|
1,890,720
|
|
MINIMUM: |
$350.00/F
|
| Mac |
64,680
|
|
620,930
|
|
REUSE: |
Please Call
|
| Pentium |
86,840
|
|
833,665
|
|
UPDATED: |
Monthly
|
| Electronics |
|
|
|
|
SOURCE: LIFESTYLE
QUESTIONNAIRE SURVEY RESPONDENTS
|
| Compact Disc Player |
630,940
|
|
6,057,025
|
|
|
| Laser Disc Player |
57,810
|
|
554,980
|
|
ADDITIONAL SELECTS & PRICING: |
| Video Camera |
288,990
|
|
2,774,305
|
|
GENDER |
$10.00/M
|
| Internet |
|
|
|
|
MARITAL STATUS |
$10.00/M
|
| America Online |
362,550
|
|
3,480,480
|
|
GEOGRAPHY |
$10.00/M
|
| Operating System |
|
|
|
|
6 MONTH HOTLINE |
$20.00/M
|
| UNIX |
200,460
|
|
1,924,420
|
|
12 MONTH HOTLINE |
$15.00/M
|
| Microsoft Network |
13,720
|
|
131,715
|
|
TELEPHONE NUMBERS |
$25.00/M
|
| MAC OS |
11,220
|
|
107,715
|
|
OMITS |
$10.00/M
|
| Windows |
387,120
|
|
3,716,355
|
|
|
|
| Peripherals |
|
|
|
|
ADDRESSING: |
| CD Rom |
217,490
|
|
2,087,905
|
|
4-UP PRESSURE SENSITIVE |
$10.00/M
|
| Color Printer |
156,470
|
|
1,502,115
|
|
KEYCODE |
$10.00/M
|
| Fax Machine |
109,340
|
|
1,049,665
|
|
DISKETTE |
$50.00/F
|
| Laser Machine |
100,540
|
|
965,185
|
|
CD |
$50.00/F
|
| Telecommunications |
|
|
|
|
EMAIL / INTERNET DELIVERY |
$50.00/F
|
| Beeper/Pager Owners |
213,260
|
|
2,047,300
|
|
SHIPPING & HANDLING FEE |
$5.00/F
|
| Cellular Phone Owners |
367,070
|
|
3,523,875
|
|
|
|
| |
|
|
