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There are two general types of mailing lists: compiled lists and response
lists.
Testing both types will give you the best chance for success.
Compiled lists
PCS develops
lists of names and email or postal addresses drawn from directories, web sites,
government records, associations, organization rosters,
and public data sources.
You can match your offer to prospects by demographics,
job title or specialty. PCS has "instant access" to current list information
and can provide mailing list counts according geography, size, sales or other
criteria. PCS Compiled Indexes are 100% verified and are guaranteed to be 95%
deliverable.
Response lists
PCS also accesses direct response lists on the market.
These
are proven buyer lists. While these lists may cost more than compiled
names, they usually generate a higher response rate.
Our list broker staff is
thoroughly
experienced in providing list recommendations and can guide you to selecting
those response lists that will lead you to marketing success. |
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